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Mission to japan:mission to japan
ACCESSING INTERNATIONAL MARKETS
CREATIVE SERVICES TRADE MISSION TO JAPAN
TOKYO, 6-10 February 2012
WHY A MISSION TO JAPAN?
Japan is a huge and dynamic market at the forefront of
• Take part in a formal UKTI mission designed to present
technological innovation in many significant business
UK capability and develop new sales leads
sectors. The Japanese have a strong visual awareness and
• Participate in the mission briefing as well as the Meet
Tokyo especially is home to a plethora of interior, fashion and
the Buyer Workshop, which will enable you to have face
product design shops which cater to the insatiable appetite
to face meetings with potential Japanese clients
for design amongst consumers. One of the attractions to
• Increase your visibility and brand recognition and build
British designers is the export-oriented manufacturing
industry which makes heavy use of design services. Although
• Excellent networking opportunities through participation
most design needs are catered for in-house, manufacturers
in the mission reception with Japanese buyers
are constantly adding value to their product through the useof design in order to compete with their Asian neighbours. In
• Attend the guided retail tour (optional) for designers as
recent years, British designers have achieved successes in
well as the Tokyo International Gift Show
Japan in a wide range of design disciplines and British design
• Receive expert support and advice from UKTI staff
is acquiring an ever widening reputation and brand cachet.
With ongoing competition from China and other Asianneighbours Japan now more than ever, recognises the fact
that they need to come up with creative solutions and valueadded products and services, through good design, to stay
The following programme is preliminary and may be
ahead of the game and to develop products suitable for these
markets. This increasing emphasis on using high quality design
Sunday 5th February
is good news for UK Designers and Architects in a position to
supply it. There is also an increased demand for branding,
Evening: Trade Mission dinner at an authentic Japanese
packaging and design of furniture and household goods.
Monday 6th February
Mission briefing session
WHY SHOULD YOU PARTICIPATE IN THE
Attendance at the Meet the Buyer Workshop (free
TRADE MISSION TO JAPAN?
interpreters provided) followed by the Mission Reception
The mission will give UK companies the opportunity to
Tuesday 7th February
present their unique capabilities and products to key
Attend a Retail Tour, enabling you to understand the
Japanese buyers. This includes access to the specially
arranged Meet the Buyer Workshop, a forum which will
Wednesday 8th February
enable you to meet face to face with key Japanese clients
Free for individual company visits or alternatively take
who are all actively seeking new sources of supply. Embassy
advantage of complimentary tickets to the Tokyo
staff invite participants on a guided half-day retail tour of the
lifestyle shops in Tokyo, an invaluable chance to explore theinner workings of the Japanese creative industry sector. In
Thursday 9th February
addition UK delegates are also encouraged to visit TIGS,
Japan’s largest trade show for giftware and lifestyle
Friday 10th February
products. This will enable you to familiarise yourself and
Missioners can either stay for their own programme
make contacts within the Japanese marketplace.
Japan is actively seeking collaborations with UK companies
In addition to the above, and to make best use of your limited
time in Japan, we strongly recommend that you prepare for
your visit by identifying and contacting potential businesspartners before you arrive. UK Trade & Investment staff at the
British Embassy in Tokyo can undertake specific, targeted
research on your behalf as part of their Overseas MarketIntroduction Service (OMIS). They can provide fully verified
(“warmed”) lists of business contacts, with background
• Interior, Landscape, Garden and Architectural Design
information, and assist you in arranging meetings. This willcost on top of the core programme between £666 and £2,220
depending on the level of service required. Through OMISdesigner makers on the mission may wish to showcase their
products at TIGS (cost tbc) – further details can be given on
request from Akiko Yanagisawa, Senior Trade Adviser UK
To join the mission to Japan, your company needs to pay the
Trade & Investment.
Please contact her on +81 3 5211 1154
This fee includes the following:
• Mission briefing and debriefing by UKTI staff in British
FLIGHTS AND ACCOMMODATION
You will be responsible for booking your own flights and
• Participate in the exclusive Half-day Meet the Buyers
accommodation, we ask you to let us know your booking
Workshop with potential Japanese clients as well as
details once confirmed. We can provide details of flights with
Virgin Atlantic and a listing of hotels with negotiated rates.
• Free entry to Tokyo International Gift Show
Do not book any travel or accommodation prior to
receiving confirmation of your place.
• Guided retail tour (optional) for designer makers
• Free inclusion in UKTI publicity for the mission – UKTI
will publish a mission brochure, issue a press release
To participate in this mission, please request an
application form from Allegra Monico on email:firstname.lastname@example.org
To participate in this mission, your business must be
Enquiries can be made to Allegra on Tel:
established within the UK and selling or marketing a British
+44 (0)20 7697 1973
product or service. Eligibility to participate will be assessedby UKTI.
The closing date for completed applications is
Friday 9th December 2011
Please do not book your travel until UKTI have
confirmed your place.
UK TRADE & INVESTMENT
UK Trade & Investment is the government department that helps UK-based companies succeed in an increasingly global
Its range of expert services is tailored to the needs of individual businesses to maximise their international success. We providecompanies with knowledge, advice and practical support.
UK Trade & Investment also helps overseas companies bring high quality investment to the UK’s vibrant economy –acknowledged as Europe’s best place from which to succeed in global businesses. We provide support and advice to investorsat all stages of their business decision-making. UK Trade & Investment offers expertise and contacts through a network ofinternational specialists throughout the UK, and in British Embassies and other diplomatic offices around the world.
Your contact details may be held by UK Trade & Investment and used for marketing purposes. If you do not want your contact
details to be used in this way please let us know by sending an email to email@example.com
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