Group key data in a million Balance sheet
Shareholders’ equity (excl. retained profits)
* Adjusted to the 1:10 share split in November 2000 to facilitate comparison. I n t e r i m r e p o r t Axel Springer Verlag was strongly influenced by the slump in the advertising economy in the first half of 2001. Substantial increases in the price of paper and expenditure to safeguard the future of the company also had an effect. The consolidated net profit amounted to g 14 million (previous year
g 81 million). The Board of Management expects that the net profit for the year will be considerably lower than in the previous year in spite of restrictive cost management measures. Business environment
increases in fuel and food prices as well
marily to a global economic slowdown.
were down at the beginning of the year.
stagnated, in spite of an increase in real
adjusted for the new publications included
tics. The significant reduction in adver-
however, particularly large by comparison
with the same period the previous year.
Classified advertising revenues decreased
Adjusted print media advertising revenues
f 4.0 billion (– 7.4 %). The reduction of
by 6.2 % at f 1.9 billion. Current affairs
magazines (– 11.6 %), TV guides (– 11.2 %)
and the business press (– 4.1 %) suffered
advertising at practically the same level
average, radio advertising fell by 5.9 %.
Total sales of general-interest magazines
fell 1.1 % short of the figure reported in
Total circulation of the daily and Sunday
to have come to a standstill for the time
Newspapers The company
the declining circulation figures recorded
expand its leading position as the biggest
ing markets in the first half of 2001 too.
copies than in the same period the previ-
Sales were increased by 2.2 % even so.
SONNTAG is still the biggest Sunday news-
structure for BILD and BILD AM SONNTAG.
initiated both in Germany and abroad.
reporting has been increased even more.
tion trend in the first half of 2001.
isation and further expansion of business
POST is still proving to be successful in
ment of a new editor-in-chief in January,
tion of the main editorial staff to Berlin
closeness to the political institutions and
the basis for co-operation with DIE WELT.
Following the change in the newspaper’s
the fight against the continued distribu-
tion of daily newspapers free of charge.
and abroad in the first half of the year.
pooling of the editorial teams of HÖRZU,
of Axel Springer Verlag’s positive experi-
cept, a market test will be carried out in
integrated in the TV guide operations.
position as market leader in the fiercely
plied at the same time – a first on the
to increase circulation considerably.
FAMILIE&CO celebrated its fifth anniver-
with the first half of the previous year,
Axel Springer Verlag launched the men’s
successful men’s magazines in the world.
All the rights to the magazines published
by az Auto Verlag and "Autotest & Tuning
Verlag" as well as to the relevant Internet
1. January 2001. The fortnightly special-
positioning itself convincingly in the car
was integrated in Finanzen Verlag, Munich.
be intensified as a result, while the posi-
has exceeded the publisher’s expectations
tion of Finanzen Verlag in the market for
substantially, with an average paid circu-
information-oriented finance publications
lation of about 326 000 copies and a very
positive advertising business. Circulation
Operations on foreign
new activities in the first half of 2001.
Automedia in Prague, Czech Republic.
of Axel Springer Polska acquired "Kontakt
which is being integrated in the Ullstein
sions of the existing print brands as well
as on consolidation of the equity holding
successful major international bestsellers
Electronic Media/ Printing Multimedia
rotogravure printing plant in Ahrensburg.
This transaction still has to be approved
because of its small free float. The share
to safeguard the future of the company. Share price
consolidated net profit totalled f 14 mil-
January 2001 July 2001
net profit for the year as a whole will be
year in spite of the restrictive cost manage-
Axel Springer Verlag AG
profits, the high investments – particu-
million lower than in the previous year.
Sales in the first half of 2001 increased
the first time accounted for f 75 million. Sales by segment Miscellaneous
thirds of this increase being attributable
ated 15.5 % of its sales abroad (previous
Sales by division
(– 3.4 %) lower than in the previous year.
million (– 7.5 %). Practically all of the
Other revenues Contract Magazines printing Newspapers Electronic Media
f 4 million (– 2.0 %) lower advertising
revenues than in the first half of the pre-
increased by f 17 million (+ 16.2 %). Expenditure
with the same period the previous year.
ations as well as to the inclusion of addi-
utable to new consolidated companies. Employees 1st half 2001
disregarded – by f 28 million (+ 6.9 %). Industrial employees
million due to the decline in business. Employees Salaried Editorial employees Total 14 138 Investments
lion) in the first six months of 2001.
and in EDP and other office equipment.
"Kontakt Telemarketing" in Poland as
Capital expenditure and depreciation 1st half 2001
the acquisition of shares in consolidated
Capital expenditure 100 Depreciation Investments in tangible and intangible assets Financial assets
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